An "overnight success"
that only took about 10 years.
What started out as creating an HTML overlay for an Atlantic City nightclub's MySpace page in 2008 as a side gig for extra cash has changed, moved, grown and evolved into a name that is synonymous with small and medium business growth in the Atlantic County, New Jersey area.
Change is inevitable, so we've just hung on for the ride!
Since our inception, Spotlight has created, managed and monitored countless brands online from simple advertising campaigns to website building and SEO to full online packages where our client never touches the internet.
There's no one-size-fits-all scope of work for everyone, so our packages are custom-fit to your goals and budget.
THIS IS A STORY ALL ABOUT HOW...
IT'S A SMALL OPERATION.
We're a family-owned company ourselves, so we know how to help other small and medium businesses...but our prowess for assisting companies large and small is shown in our proven track record of success! I pride myself on operating in a fast, efficient manner with a hands-on approach to all things. When it comes to online marketing, social media, and interaction... sometimes automation is a good thing and sometimes its better to just do it manually. All areas of our service can be backed up with references available upon request!
Paul Brown, the future founder of Spotlight is a nightclub bouncer at Providence Atlantic City, and after a discussion with the owner he is given an opportunity to create a MySpace page for the business to keep up with trends. Paul also lands a job as a Specialist at the Apple Store in Atlantic City.
While working at both Providence Atlantic City on weekend nights and rotating shift at Apple Store, his digital creativity begins to shift.
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GROWTH WASN'T THE ORIGINAL GOAL.
In 2008, a hobby to help friends began. A year or so later, that hobby turned into a business built on a passion to help others succeed while doing what I loved- creating. Remember, in the mid-to-late 00's how you would be revered if your Myspace page didn't look like a Myspace page with a custom overlay? Maybe you don't. Maybe we're too old. That's scary...wow. OK anyway, after cutting our jib in that world, things evolved and so did our company with a varying degree of full-time dedication over the years . Here we are in 2020, helping dozens of businesses every year, from all over, grow and flourish.
WE'VE DONE PRETTY MUCH EVERYTHING.
In the company's(official) 10yr history, we have helped used clothing stores corral their completely unorganized online presence, and created logos for companies that sell toys on Instagram. We've handled an entire casino in Atlantic City's transition from one name and owner to another for over a year while working with their existing marketing team.
We've helped salons get more local clientele, and discovered ways to break barriers of marketing stigmas with spearheading social media efforts for a gentleman's club that was next to a comedy club...yeah, that was a fun one!
We've produced from beginning to end, video marketing of all kinds and we've handled the day-to-day social media efforts of so many companies that we've lost count at this point. We really enjoy a challenge, but most of all we have a passion for meeting new people and making their dreams of owning a business with a killer marketing plan come true.